Data Privacy Policy

1. General

Kärnten Werbung attaches great importance to the privacy of each customer. Personal data are therefore always processed in compliance with the applicable data protection regulations and, in particular, the provisions of the General Data Protection Regulation (GDPR), which enters into force on 25 May 2018.

2. Data protection on Kärnten Werbung websites

When a user visits these websites, data are collected and then used by Kärnten Werbung for analysis purposes. Such collection serves the following purposes, in particular:

  • Analysing site use for the purpose of market research and optimising website content

  • Adapting site content to suit the users’ needs


  • Remarketing user requests for the purpose of promoting holidays in Carinthia


  • Improving user-friendliness and ease of operation


When a user requests brochures or other information from Kärnten Werbung, all data are processed as received via the data entry form on the website. This is necessary for the processing of the order (GDPR Article 6 (1) (b)), as the order cannot otherwise be carried out (GDPR Article 13 (2) (e)). The relevant data processing for this purpose takes place entirely within the EEA. The data are deleted after 7 years.

When a user subscribes to the Kärnten Werbung newsletter, then they give their consent through the relevant declaration.


 

3. Cookies

Cookies are very small files saved by a website to the visitor’s computer. They cannot be used for the purpose of reading other data on the computer. Websites use cookies to restore earlier user preferences and to track the progress of visitors’ requests. Kärnten Werbung and its regional tourism partners use cookies to better adapt their services to the needs of their customers and to give their content the best possible structure. The information is also used for the further improvement of the navigational structure and to make this structure more user-friendly.
 Additional cookies are placed separately by the systems specified in points 7 to 10 and are used by Kärnten Werbung and its regional tourism partners for joint remarketing activities. By default, all cookies are accepted by all internet browsers. However, you can instruct your browser not to accept any cookies or to delete them automatically after every internet session. If you wish to do this, look up the relevant instructions on the support pages provided by your browser manufacturer.

 

4. Operational principles of social media plug-ins

Kärnten Werbung websites include the plug-ins of three social media platforms: Facebook, Twitter and Pinterest. You will recognise such plug-ins by the logos of those services at the bottom of the relevant page. Whenever you visit the websites, a direct link is created between your browser and the server of the social media platform operator. Please note that, as site operators, we have no knowledge of the content of the data that are sent or their use by the relevant platform operators. You will find further details in the privacy policy of each social media platform:


Facebook: https://www.facebook.com/

Twitter: twitter.com

Pinterest: about.pinterest.com

 

5. Right to information and other rights of data subjects

Under the provisions of the General Data Protection Regulation (GDPR), due to enter into force on 25 May 2018, you are entitled to receive information on any of your data processed by Kärnten Werbung. To obtain information on data protection issues and to assert these and other rights you have as a data subject (rights to rectification, erasure, restriction of processing, the right to object against processing and the right to data portability), please contact us at info@kaernten.at, so that further steps can be initiated. You are entitled to submit a complaint to the relevant data protection supervisory authorities (in Austria: Österreichische Datenschutzbehörde, www.dsb.gv.at).

6. Right of revocation

You have the right at any time to revoke your consent to the use of your personal data. If you do so, Kärnten Werbung will stop using your data any further and delete the same in compliance with any legal retention duties.

7. Facebook Conversion Tracking Pixel

By logging onto facebook.com, you give your consent to the Conversion Tracking Pixel service of Facebook, Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”). This allows Facebook to track user activities after a user has clicked a Facebook advert and been redirected to a third-party website. In this way Facebook can determine the effectiveness of Facebook advertising for statistical and market research purposes. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Facebook. We are providing you with information on this issue, based on the most recent information we have received ourselves. Facebook can associate such data with the data of your Facebook account and then use the data for its own advertising purposes, as specified in the Facebook Data Policy, https://www.facebook.com/about/privacy/. Facebook Conversion Tracking also enables Facebook and its partners to show you advertising on and outside of Facebook.

For further details, go to https://www.facebook.com/ads/website_custom_audiences/
 

8. Facebook remarketing/retargeting

Kärnten Werbung websites contain remarketing tags from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. When you visit our websites, the remarketing tags establish a direct connection between your browser and the Facebook server. This enables Facebook to receive information that you have visited our sites from your IP address. As a result, Facebook can associate your visit to our sites with your user account. We can use the information we receive in this way when placing Facebook ads. Please note that, as the site operator, we have no knowledge of the content of data transmitted to Facebook or how Facebook uses such data.

For further details, please refer to the Facebook Data Policy, at https://www.facebook.com/about/privacy/

To see the current settings in your personal profile, please go to https://www.facebook.com/ads/website_custom_audiences/

9. Google Analytics

Kärnten Werbung uses Google Analytics by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for web analysis purposes on its websites. The use of this analysis service also involves saving cookies to your computer.
The resulting information, including the IP addresses of visitors, is sent to a server in the United States, where it is then stored. For data protection reasons, Kärnten Werbung uses the function “_anonymizeIP()”, so that the transmitted IP addresses only undergo processing in abbreviated form and do not allow any direct association with individuals.
More information on Google Analytics can be found on the internet, at www.google.com. Kärnten Werbung uses Google Analytics functions to analyse site use, e.g. in the form of anonymised reports and charts on PageViews and Visits and also for remarketing, reports on impressions in the Google Display network, the integration of DoubleClick Campaign Manager and Google Analytics performance reports under demographic criteria and interests. By using this website, you declare your consent to the processing of your data by Google in the aforementioned manner and for the aforementioned purpose.

10. Adform

The websites of Kärnten Werbung and its regional tourism partners contain tracking points from Adform, Wildersgade 10B, 1408 Copenhagen, Denmark. This enables Kärnten Werbung and its regional tourism partners to track the activities of users after they have visited and navigated around our sites. Any data that are collected in this process remain anonymous. This means that the data of individual users cannot be accessed. Collected data are, however, stored and processed by Adform. We are providing you with information on this issue, based on the most recent information we have received ourselves. These tracking points enable Kärnten Werbung and its regional tourism partners to provide users with specially customised advertising.

For further details, go to

site.adform.com/privacy-policy-opt-out/